Why Sunless Tanning is Booming & 2025 Tanning Trends
The sunless tanning industry continues to thrive year after year, making it one of the most exciting and lucrative sectors in beauty. Unlike other beauty businesses that have seen a decline, spray tanning is on the rise—and 2025 is set to be a game-changing year.
If you’ve been considering starting a sunless tanning business or looking to scale your existing one, now is the time! Let’s dive into why sunless tanning is booming, what’s driving its growth, and the biggest trends shaping 2025.
The Growth of Sunless Tanning: Why It’s Here to Stay
1. Health Consciousness is at an All-Time High
Consumers are more aware than ever of the dangers of UV exposure. Sun damage is directly linked to premature aging, wrinkles, and skin cancer. As a result, more people are turning to spray tans as a safe and effective alternative to traditional tanning methods.
2. Advanced Formulas & Better Products
Gone are the days of orange, streaky self-tanners. Thanks to advancements in DHA formulations and skincare-infused tanning products, today’s sunless tanning solutions offer a natural glow with added skin benefits. Products now contain ingredients like hyaluronic acid, vitamins, and anti-aging properties to keep skin hydrated and healthy.
3. Accessibility & Affordability
Starting a spray tanning business has never been easier. Companies like Sunna have introduced affordable starter kits, removing the high-cost barrier to entry. With training now included in most packages, aspiring entrepreneurs can start their tanning businesses for under $500.
2025 Tanning Trends to Watch
If you're in the sunless tanning industry, keeping up with the latest trends is crucial. Here’s what to expect in 2025:
1. The Clean Beauty Movement is Expanding
More clients are demanding clean, non-toxic, and skin-friendly tanning solutions. Sunless tanning brands are responding by formulating products with fewer ingredients, avoiding harsh chemicals, and incorporating more skin-loving benefits.
2. Personalized Tanning is Growing
Customization is key. Beauty professionals are creating custom blends to match individual skin tones and preferences. However, while customization is exciting, it’s important to ensure that personalization doesn’t become overcomplicated or wasteful.
3. Mobile Spray Tanning is a Must-Have Service
Convenience is king! Mobile spray tanning services are booming as more clients opt for at-home luxury treatments. Even if you own a studio, having a mobile option can be a profitable add-on. Clients are willing to pay a premium for the convenience of getting a spray tan in the comfort of their home.
4. Inclusive Tanning for All Skin Tones
Sunless tanning is evolving beyond traditional perceptions. Clients of all skin tones are turning to spray tans not just for a darker tan, but to even out skin tone, cover imperfections, and add a healthy glow. Marketing diverse models and educating clients about the benefits of sunless tanning for every skin type is essential.
5. Odor-Blocking Technology is a Game-Changer
DHA, the active ingredient in self-tanners, can cause a distinct scent as it reacts with the skin. However, new odor-blocking technologies are being integrated into formulas to eliminate this issue. Sunna has already rolled out this innovation in their Clear Express Mousse, with more products set to follow in 2025.
6. Skincare-Infused Tanning Solutions
Clients want more than just a tan—they want skincare benefits, too. Expect to see an increase in wellness-focused add-ons like red light therapy, skin-firming ingredients, and hydration-boosting solutions. This trend is perfect for professionals looking to elevate their services and charge premium prices.
7. Anti-Sweat & Workout-Proof Formulas
A new wave of sweat-resistant tanning solutions is emerging. These formulations aim to extend the life of spray tans for those who exercise frequently. However, questions remain about their impact on skin health and whether they might clog pores. Time will tell if this trend becomes mainstream or fades out.
Why Small Beauty Businesses Thrive in Sunless Tanning
One of the biggest advantages of starting a sunless tanning business is the ability to operate as a small business with high profitability. Here’s why:
- Lower Overhead Costs: Unlike other beauty services, spray tanning requires minimal equipment and space, making it a low-investment business with high returns.
- Scalability: You can start solo and expand as demand grows. Many successful spray tan artists make six-figure incomes without hiring staff.
- Premium Pricing Potential: By offering a luxury, high-touch experience, you can charge premium prices and create an in-demand service in your area.
- Diversity in Services: Adding complementary services like teeth whitening, body contouring, or skincare treatments can increase your average ticket price and profitability.
Final Thoughts: 2025 is Your Year to Start & Scale
If you’ve ever thought about starting a sunless tanning business, 2025 is the perfect time to dive in. Whether you’re looking to begin with a budget-friendly starter kit or scale your existing business by adding the latest tanning trends, there’s unlimited potential in this growing industry.
🚀 Ready to get started? Sunna offers free training, marketing materials, and everything you need to launch successfully. Check out our latest starter kits and start building your tanning empire today!
👉 Want to hear more? Listen to the full podcast episode for deeper insights, expert advice, and real-life success stories. Plus, follow us on YouTube for quick marketing tips and business strategies tailored for beauty entrepreneurs.
