How This Multi-Beauty Pro Launched Teeth Whitening and Paid Off Her Investment in 2 Days
Featuring: Chelsea Murphy, Owner of Chelly Rae & Co.
In this episode of That Sunna Feeling, Shannelle sat down with multi-beauty entrepreneur and new SunnaSmile specialist, Chelsea Murphy of Chelly Rae & Co., to talk about what it really looks like to bring teeth whitening into a thriving service-based business.
From overcoming imposter syndrome to paying off her SunnaSmile investment in under 48 hours, Chelsea breaks down the highs, the learning curves, and the confidence that comes from choosing a brand that puts safety and client experience first.
If you're considering adding SunnaSmile to your business, this one's for you.
Why Add Teeth Whitening Now?
Chelsea had been successfully spray tanning for nearly two years when the idea of teeth whitening kept popping up in conversations with her loyal clients. But like many perfectionist pros, she didn’t want to rush into anything that didn’t align.
“I had tried adding other services in the past, but they didn’t feel right,” she said. “Once I started asking my clients about teeth whitening, I saw just how much demand was already there.”
And because she’d already been working with Sunna for years, the trust was built in. She knew she wanted a safe, clean, sensitivity-free solution and SunnaSmile fit the bill.
What About Sensitivity?
It’s the #1 hesitation clients have. Chelsea gets it.
“People always ask, ‘Will it make my teeth or gums hurt?’ So far, every client has walked away happy and pain-free.”
That’s the difference with SunnaSmile. Our formula is gentle yet effective, designed to safely lift stains without the harsh chemicals that typically cause discomfort. And it’s why Chelsea felt confident bringing it into her business in the first place.
From Curiosity to Booked Out
Before launching, Chelsea did something smart: she asked her clients what they wanted.
“I talked to them directly—on socials and in person. That gave me the extra confidence to know this was going to work.”
She used the Sunna Insider Launch Plan (which you can find at sunnainsider.com) and ran a limited-time promo called the Glam + Glow Duo - book a teeth whitening session, get a free spray tan. The result?
“I paid off my full investment within two days of launching. It was amazing.”
And even better - some clients who booked whitening became new spray tan clients, turning a new service into new long-term relationships.
Managing Expectations Like a Pro
Teeth whitening isn’t a one-size-fits-all service and Chelsea’s been intentional about setting clear expectations.
“I always explain that everyone’s results vary. Genetics, lifestyle, and how white their teeth are to begin with all play a role.”
That transparency builds trust. She also offers only double sessions, giving her clients the best possible result and longer-lasting brightness - up to a year in some cases.
Her Favorite Tools for Success
1. SuperGel Kits:
Chelsea loves the ready-to-go kit format that includes a linen take-home bag, mini mouthwash, vitamin E swab, bib, wipes, lip balm, and the whitening pen.
“It’s so well thought out. It looks professional and feels personalized.”
2. The SunnaSmile Light:
Lightweight, easy to clean, and reliable, Chelsea says the quality makes all the difference.
“I’ve tried cheaper equipment before it ends up costing more in the long run. With SunnaSmile, I know I’m supported.”
Facing Fear, Finding Confidence
Like many pros, Chelsea had initial doubts.
“I had imposter syndrome. I’m not in the dental industry - can I really do this?”
Once she took the training and understood the why behind the product, that doubt disappeared. Her setup is simple and comfortable, proving that even a small studio can accommodate big growth.
What About Retail?
Chelsea was already selling SunnaSmile at-home kits and products to her spray tan clients and that’s only grown.
“Now I use the in-studio service to introduce clients to products like the mouthwash and toothpaste. It’s an easy upsell.”
Whether clients want to maintain results or whiten from home, she has a solution for both.
Her Advice to Other Beauty Pros
“Start by talking to your clients. Tease the idea before investing. Then, once you see the demand, make your move and follow a solid plan.”
If you’re nervous, Chelsea recommends starting with a few trusted clients and asking them to post about their experience. Word of mouth and local buzz have been huge for her success.
Want to Learn More?
Follow Chelsea and join her private community for beauty entrepreneurs where she shares the real behind-the-scenes of building a beauty biz:
🔗 Instagram: @chellyraeandco
💬 DM her to be added to her group!
Curious about adding SunnaSmile to your studio or salon?
👉 Visit sunnapro.com or reach out to Chelsea directly—she’ll help you choose the right package and walk you through the process.
