Episode 5: How to Start a Profitable Teeth Whitening Business

Episode 5: How to Start a Profitable Teeth Whitening Business
SunnaSmile Professional

Episode 5: How to Start a Profitable Teeth Whitening Business


How to Start a Profitable Teeth Whitening Business: Lessons from SunnaSmile Success

Starting a teeth whitening business can be a highly lucrative venture for beauty entrepreneurs. With minimal setup costs and significant demand, this service offers an excellent opportunity for growth. Let's dive into how you can successfully launch and run a teeth whitening business, drawing insights from the SunnaSmile story shared by Shannelle Niemiec and Brandi Tindall.

Why Start a Teeth Whitening Business?

Growing Demand: Teeth whitening is a sought-after cosmetic service. As Shannelle mentions, adding teeth whitening services can significantly increase the checkout amount per client. It’s not just about having whiter teeth; it's about boosting confidence with a brighter smile.

Low Start-up Costs: As Brandi's experience illustrates, starting a teeth whitening business doesn’t require a hefty initial investment. You need a basic starter kit, a comfortable chair, and a welcoming space. With Sunna Smile, the initial setup was straightforward, involving only a chair and the teeth whitening kit with a light.

High Profit Margins: According to Brandi, introducing teeth whitening led to a dramatic increase in her income, generating $8,000 in just one month from teeth whitening services alone. The service itself can be completed in as little as 20 minutes, allowing for multiple sessions per day.

Steps to Starting Your Teeth Whitening Business

  1. Research and Choose Quality Products: Opt for high-quality, sensitivity-free products that you can trust. Sun Is Smile, for example, offers Canadian-made, all-natural products that are both effective and gentle on the teeth.
  2. Utilize Strategic Marketing: Leverage local influencers and social media platforms. Brandi boosted her business initially by collaborating with a local photographer who promoted the teeth whitening kits. This strategy can lead to rapid awareness and customer acquisition.
  3. Offer Complementary Services: If you already operate a beauty business, teeth whitening can be a complementary add-on that enhances your service range. For instance, clients getting a tan might also be interested in brightening their smile.
  4. Focus on Customer Experience: Train your staff to provide an exceptional service experience. Even though the process is self-administered, guiding the client through the process, checking in, and ensuring comfort are crucial.
  5. Implement an Upsell Strategy: Ask every client if they’d like to add a teeth whitening session to their appointment. Even a 25% success rate in upselling can significantly increase daily revenues.
  6. Leverage Online Tools: Use digital platforms like the to access marketing materials and manage promotions effectively. Offering online booking and sales can also streamline operations and improve customer convenience.

Overcoming Challenges Competitive Market: Brandi initially feared competition from local dentists offering similar services. Overcoming this involves highlighting the unique aspects of your service, such as the use of all-natural, sensitivity-free products and the convenience of combining it with other beauty services.

Building Trust: As with any beauty service, building trust with your clientele is vital. Offering a satisfaction guarantee can help mitigate customer apprehension and promote word-of-mouth marketing.

Starting a teeth whitening business within the beauty industry can be incredibly rewarding. By focusing on quality, customer experience, and smart marketing strategies, you can replicate the success seen by brands like SunnaSmile.

Remember, every small addition to your services can lead to big gains in customer satisfaction and business growth. If you're ready to brighten your business prospects with a new service, teeth whitening might just be the next step to enhancing your beauty business's profitability and appeal.